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BROWSE
Mission Above All Else: LIVESTRONG Foundation 2012 Annual Report
Production Method
Offset
Silkscreen
Design
BLDG
Printing
Hennegan
The concept for the fifteenth LIVESTRONG annual report carries from the content through the design to the chosen printing process. The idea involves visually conveying the layered experience of having cancer through overlaying textures and patterns with bold colors and complex articulation. Screen printing works as a metaphor for and literal expression of these layers of a cancer patient’s journey.
Dimensions (Width × Height × Depth)
11 × 7.5 × .375 in
Page Count
54
Paper Stock
Cover: Legion Paper / Coventry Rag
Text: Monadnock / Dulcet
Number of Colors
Cover: 6-color screen print
Interior: 4-color
Varnishes
Interior: aqueous coat
Binding
perfect binding with custom cover
Typography
Metro
Mr. Eaves
Sentinel
Libel Suit
Project Description
After 15 years of tremendous strides toward improving the lives of people affected by cancer, The LIVESTRONG Foundation sought a renewed platform to showcase their efforts. We partnered with local advertising agency Proclamation to design the organization's 2012 annual report which visually communicates the layered experience of having cancer. By layering different textures and patterns with bold colors and complex language, our design captures the emotional journey from diagnosis to treatment to friends and family support and LIVESTRONG's assistance. We screen printed the covers for 900 copies and also developed a responsive website to extend the visual story into the digital space.Production Lesson(s)
Hand-pulling 770 screen printed covers is real physical labor, especially when you figure in 6 colors.Being that the concept is all about the parallels between the layers of being a cancer patient and the layers of screen printing, the design utilizes dot patterns that would typically be a nightmare for offset printing. Hennegan's stochastic screening technique eliminated all moire patterning and produced a super-sharp print. Without this technique, the final print would not be nearly as successful.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 18, 2013
Filed Under
Annual Reports
Offset
Silkscreen
Tagged with
layers
stochastic
yellow
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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