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BROWSE
Alecom Corporate Brochure
Production Method
Laser-Cut
Offset
Silkscreen
Design
Cacao Design
Printing
Alecom
Alert: hover brochure ahead. This brochure promotes Alecom through both a metaphor for how the publishing management company solves clients’ problems and literal specimen of their production capabilities. The pages of the brochure exhibit Alecom’s printing ability, while the brochure itself floats on thin air through an arrangement of magnets that allow it to defy gravity—only when it is in the box, but still …
Client
Alecom - Publishing Management company
Quantity Produced
650
Production Cost
–
Production Time
3 weeks, including Plexiglass logo on cover
Dimensions (Width × Height × Depth)
11.3 × 8.67 × 0.39 in
Page Count
14 + cover
Paper Stock
Fedrigoni / Xper / 250 gr/mq / (8,81 oz/square meter)
Number of Colors
2 PMS colors
Varnishes
Shimmed glossy silkscreen varnish
Binding
paperback bodonian binding
Typography
Cholla Sans
DIN
Project Description
On the subject of printing, Alecom can solve any kind of problem for projects of any size, speed, technological requirement and competitive demand. In short, they can lighten the load for their clients. To convey this concept, the brochure literally floats in the air, thanks to a system of opposing magnets hidden in the brochure itself. The inside pages are a good example of the printing ability of this Italian leader in Publishing Management.Production Lesson(s)
The biggest challenge was to perfectly calibrate the magnets in order to let the catalogue really float in the air, thanks to opposite magnets hidden in the cover of the brochure and in the bottom of the box.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 22, 2013
Filed Under
Brochures
Laser-Cut
Offset
Silkscreen
Tagged with
bodonian binding
DIN
magnets
orange
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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