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BROWSE
“15/115” Book
Production Method
Lithography
Offset
Design
Mash Creative
Paper: GFSmith
Printing
Screaming Colour
This self-published collection of design work — marking 15 years and 115 projects — presents posters, logos and case studies from England’s Mark Bloom (aka MashCreative). The book exhibits high quality design and production from cover to cover, and is a testament to spending the necessary time collaborating with the printer and paper merchant to get the job done right.
Dimensions (Width × Height × Depth)
6.6 × 9 × 0.6 in
Page Count
140
Paper Stock
GFSmith Colorplan 350gsm Gravure Emboss
GFSmith Naturlais Absolute White Matt 135gsm
Number of Colors
5
Varnishes
White Foil to cover
Binding
Thread Sewn
Typography
Platform Bold (cover)
Maison Neue Book (body)
Project Description
15/115 (15 Years,115 Projects) is the second book from Graphic Designer Mark Bloom aka Mash Creative.—
Featuring 115 projects spanning a 15 year career to date, divided into three chapters: 15 × Posters, 80 × Logos and 20 × Case studies. The book also features a foreword from renowned designer, blogger and author David Airey.
—
Beautifully printed by Screaming Colour on a tactile mix of GFSmith papers, the book features a blind debossed and white foiled cover with thread sewn spine for lay-flat spreads. Printed full colour throughout with fluorescent orange ink and logo throw out page. A must-have purchase for your book shelf.
Production Lesson(s)
As a self published book I underestimated the amount of time and money needed to produce 15/115 There were a few challenges when printing, for example - when printing a rich black cover on a gravure emboss paper it had to be double hit and even after this there were still a few specs of white showing through, secondly when foiling the cover, as the paper had a texture it meant it was a lot harder to achieve a crisp edge to the foil. I spent a lot of time liaising with both the printer and the paper merchant, testing papers and discussing print techniques. I believe this was time well spent as when it came back from print it was everything I had hoped for and more.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 20, 2013
Filed Under
Books
Lithography
Offset
Tagged with
black and white
monograph
self-initiated
self-published
textured
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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