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BROWSE
GM Financial: NADA 2013 Invitations
Production Method
Die-cut
Digital
Foil stamp
Offset
Design
Steven Palmer
Printing
Cockrell Enovation
Metallic Pantone inks tend to be less opaque than other printing inks. Steven Palmer struggled with this at first, but with a little help from experienced pressmen and some tweaks on his end the final prints came out exactly how he intended.
Client
GM Financial
Quantity Produced
3,600
Production Cost
–
Production Time
1 Week
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Neenah / Classic Crest / Epic Black / 80C / Smooth
Number of Colors
1 Spot / PMS 877 Metallic Silver (double bump)
Varnishes
–
Binding
–
Typography
DIN
LHF Bank Note
Project Description
This is an invitation set for GM Financial's booth at the 2013 National Automobile Dealers Association trade show. The invitations were mailed to dealers nationwide and included a personalized code for the recipient to enter in an interactive kiosk to win cash and prizes.Production Lesson(s)
This was probably the most nerve-wracking print project I'd ever worked on, since it was the first time I'd worked with a metallic PMS on a dark stock. With a setup like this, I quickly discovered it was almost impossible to accurately proof ahead of time. but with a lot of careful calculation, a little guesswork, and the help of some amazing pressmen, the end result was exactly what I hoped for.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 7, 2013
Filed Under
Die-cut
Digital
Foil stamp
Invitations
Offset
Tagged with
double bump
green
metallic
pantone
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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