ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
“Let There Be Lights” Gruppo Cordenon Promo
Production Method
Hot stamp
Design
Kevin Cantrell
Design Consulting: Arlo Vance, Anthony Hadden
Printing
Gotschall Engraving
These posters were carefully printed on Moondream paper to promote how the paper reacts to hot stamping. Designer Kevin Cantrell lettered verses from Genesis 1 to reinforce the concept of light and reference the paper’s potential. (This project might remind you of this other project, for good reason: same designer, same paper, different client).
Dimensions (Width × Height × Depth)
16 × 21 in
Page Count
–
Paper Stock
Gruppo Cordenons / Moondream / Bianco / 95 lb Text
Number of Colors
–
Varnishes
–
Binding
–
Typography
Brothers
Escorial
Custom Lettering
Project Description
"Let there be lights" promotes Gruppo Cordenon's Moondream paper, which turns transparent upon hot stamping. The printing technique reinforces the concept of light. The text is taken from the first few verses in Genesis 1 on the creation, suggesting the endless possibilities for the end user to create utilizing Moondream.Note: The unusual size left some excess paper which was used for an additional promo piece called "Joyeux Noel."
Production Lesson(s)
The translucent effect was very challenging to reach over a large surface area. The plate has to be heated between 350 - 400 degrees fahrenheit. Heating a large metal plate to 400 degrees causes the paper to stick slightly. This necessitated creating a physical trap on the paper edges to hold it in place while stamping. The clampshell press also had to be hand operated rather than automated, in order to ensure the run was not too fast to allow the translucent effect to show through.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 9, 2013
Filed Under
Hot stamp
Posters
Tagged with
custom lettering
paper promotion
translucent
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Dominie Press Notebook
Collected Coffee Packaging
Sakao Packaging
Happy White Year 2015 Calendar
Salões de Paris Book Cover