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BROWSE
The Hot Dang Packaging
Production Method
Digital
Design
Make & Matter
Designer: Trina Bentley
Printing
American Color Labs
To help Austin-based, vegetarian burger company The Hot Dang off to a successful debut, Make & Matter fashioned a less granola, more retro-chic ensemble for the whole-grain burger patties with budget friendly choices—like stock white boxes—which work in seamlessly with the overall aesthetic.
Dimensions (Width × Height × Depth)
label size: 8 × 3.875 in
Page Count
–
Paper Stock
Matte coated label stock
Number of Colors
4 color
Varnishes
–
Binding
–
Typography
United
Handsome
Base Nine
Franklin Gothic
Numbers
Project Description
The Hot Dang is a vegetarian burger patty made from grains, nuts and oats. The goal was to take a fresh, more fun, approach to an all-natural product. Bright colors and graphic typography were used to attract attention while casual copy adds personality and tells the story behind the name, "Hot Dang." The package utilizes stock white boxes with printed wraparound labels — a budget friendly solution for getting this new product off the ground.The Hot Dang is available for purchase at Whole Foods and other small retailers.
Production Lesson(s)
Consider the viewers perspective when it comes to packaging design. In this instance, the front and the top needed to both function as the main point of interest -- as each could potentially be the first thing to be viewed. I realized this about halfway through the initial concepting phase and had to backtrack.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 12, 2013
Filed Under
Digital
Packaging
Tagged with
bright colors
budget
food packaging
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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