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BROWSE
Andina Capital Management Identity
Production Method
Emboss
Engraving
Foil stamp
Offset
Design
Hint Creative
Creative Direction: Christian Hansen
Art Direction: Kevin Cantrell
Design: Kevin Cantrell, Tyson Cantrell, Gloria Pak
Printing
Paragon Press
In this high-concept paper system for a capital management company design decisions are unified around the idea of savings growing one penny at a time. Hint Creative achieved a fresh take on design for a financial company while maintaining an appropriate level of professionalism.
Client
Andina Capital Management
Quantity Produced
1,000
Production Cost
$6,000
Production Time
4 Weeks
Dimensions (Width × Height × Depth)
8.5 × 11 in
Folder: 9 × 12 in
Business Cards: 3.5 × 2 in
Envelopes: 9.5 × 4.125 in
Page Count
–
Paper Stock
Mohawk / Loop Antique Vellum / Urban Grey / 80# Text + 100# Cover
Mohawk / Superfine / Eggshell Ultra White / 80# Text
Number of Colors
4 (offset gray, copper foil, blind deboss, engraved orange)
Varnishes
–
Binding
–
Typography
Futura
Project Description
Andina Capital Management helps clients reach their long term financial objectives, one penny at a time. The typography plays off the connection between the first and last letters of the word “ANDINA,” hinting at a continuum of growth. The copper foil embodies the idea of a single penny, which then perpetually grows, as expressed by the repeated blind debossed logotype.Production Lesson(s)
We initially didn't spec any engraving on the envelopes. Due to the small point size (7) it behooved us to use a more precise printing technique (engraving) lest the foil fill in the counters on the smaller type.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 19, 2013
Filed Under
Business Cards
Emboss
Engraving
Foil stamp
Offset
Stationery
Tagged with
Blind Embossing
copper
futura
paper system
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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