For Print Only

A Division of UnderConsideration

Trent Design Holiday Card 2012

Production Method

Gravure Graphics

Trent Design created these lighthearted, self-promotional holiday coasters—along with a companion website and Facebook page—as useful and interactive gifts for existing and future clients. Each coaster features a fun—possibly false—“fact” about the history of coasters for recipients to investigate via the web resources. The project—which they intend to continue as a seasonal series—is an engaging way to keep clients’ desks clean and keep thinking about Trent Design. — Duncan Robertson

Client

Self-Promotion

Quantity Produced

–

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

–

Page Count

–

Paper Stock

Neenah / Crane's Lettra / Pearl White / 220 DTC

Number of Colors

3

Varnishes

–

Binding

–

Typography

Mrs. Eaves - Emigre

Law Office of Matthew Messina Identity

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Project Description

We wanted to create a functional item this year to present to our clients and future prospects for the holidays. Our piece was to be something that the recipient could interact with and use. We created an integrated marketing campaign by adding a website component and a social media (Facebook) page to enhance the experience.

The package contained a series of three letterpressed coasters printed on Crane's Lettra paper. On the back of each one, we included a "fact" about coasters and their colorful history. Whether they were true or not was for the recipient to decide.

The recipient was invited to continue the fact finding experience by visiting www.coasterfacts.net as well as share their own fact or fiction trivia about coasters/beermats on the "Furniture Protection Guild" Facebook page.

We plan to continue this tradition throughout the year, putting out a series of custom coasters every season for our clients, current and future, to appreciate and use.

Production Lesson(s)

It was an adventure creating these coasters. We wanted to bring our clients an extremely high quality, functional piece and with that, came many complications. Paper thickness, tightness of registration, and turnaround time all contributed to this project. We started our design in October and it was completed the first week of December.

This is our third time working with letterpress. It does take time but the end result is well worth the wait. The process is just amazing and the quality you achieve with such an output is really beautiful.

One thing that we have learned during this process is, if you want to letterpress something in three colors, simplify your design or incorporate the overlap of colors into your design. Otherwise you may stress out your printer ;)

Post Author

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

Date Published

July 10, 2013

Filed Under

Holiday Card
Letterpress

Tagged with

functional
mrs. eaves
series

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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