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BROWSE
A brain is just a brain until you layer a bullet hole over it with a UV spot varnish. A whole new dimension is discovered and is up for discussion as these business cards are handed out.
Client
Incognition
Quantity Produced
1,000
Production Cost
500
Production Time
7 days
Dimensions (Width × Height × Depth)
2.16 × 3.35 in.
Page Count
–
Paper Stock
Sirio 80 Black / 380gsm
Number of Colors
2
Varnishes
Spot UV
Binding
–
Typography
Helvetica Neue LT Std
Project Description
Incognition is an up and coming brand consulting agency with a focus on the psychological aspects of branding. Based on a cognitive theory first proposed by Dr. Steve Bunce in 2006, which explains the act of unconscious thinking, the Incognition way of branding leverages on the stronger processing power of the unconscious.Incognition's visual identity is represented through a visual of a brain scan. The fracture lines are a result of the impact of the bullet hole that targets the creative (right) side of the brain which spreads its impact onto the rational (left) side of the brain. This visual interprets Incognition's ability of using creative methods to convince the rational mind.
For the business card, the brain scan visual was printed in black on a 380gsm Sirio 80 black card with a spot UV finish on the fracture lines. The details of the bearer is printed in metallic silver ink.
Production Lesson(s)
The main concern before the print production was whether it was possible to spot UV the 0.05mm fine fracture lines. After discussing with the printers. The final artwork of the fracture lines were increased to 0.15mm to ensure that it registers on the spot UV film. In the end, the fracture lines measure about 0.5mm after the spot UV finish.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 2, 2013
Filed Under
Business Cards
Offset
Tagged with
business card
colored paper
offset
PMS
sirio
tone-on-tone
UV spot
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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