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BROWSE
Contribute & Help Rebuild Moore, Oklahoma Print
Production Method
Letterpress
Design
Ghost
Brandon Land, Designer
Matthew Pickett, Creative Director
Printing
Two Paperdolls
The big sans serif typography overlaid on top of the map is a nice metaphor for rebuilding on top of what exists and existed before Moore’s unfortunate disaster.
Client
Neenah Paper
Quantity Produced
2,000
Production Cost
Paper and printing donated by Neenah
Production Time
5 days
Dimensions (Width × Height × Depth)
5.5 × 8.5 in.
Page Count
–
Paper Stock
Crane / Crane's Lettra / Pearl White / 220 DTC
Number of Colors
3
Varnishes
–
Binding
–
Typography
Hand-drawn
Bridgeport
Gotham
Project Description
There has been an incredible outpouring of support by designers wanting to donate time and efforts to the relief efforts in Moore, Okla. and we all want to know how we can continue to help this tornado-ravaged community. Neenah Paper commissioned Ghost, one of Oklahoma's leading creative agencies to create this special letterpress edition, "Rebuild Moore," Donate $10, and 100% of your donation goes directly to Architecture for Humanity to help rebuild the city of Moore.Production Lesson(s)
Even though it appears to be a 2 color print piece, we had to go with 3 colors. Two separate passes of blue were required in order to separate the map from typography; along with the dominate red for "Rebuild Moore".
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 26, 2013
Filed Under
Collateral
Letterpress
Tagged with
card
crane
crane lettra
fundraiser
letterpress
PMS
purchase
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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