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BROWSE
Stoutnik Packaging Design
Production Method
Offset
Design
Hired Guns Creative
Product Naming, Branding, Label Design: Hired Guns Creative
Photography: Sean Fenzl
Printing
Okanagan Label & Print
This black on black beer bottle with minimal touches of prism foil is sure to stand out on the shelf, either at the bar or in the store. The usual story behind the beer comes in the form of blind-embossed Morse Code, which reduces the number of letters printed on the label and plays up the twentieth century espionage aesthetic, while simultaneously adding an interesting texture to the bottle.
Dimensions (Width × Height × Depth)
7 × 4.5 in
Page Count
–
Paper Stock
Fasson / Estate Label No. 8 / White
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
Project Description
Competition for visibility on a West Coast craft beer shelf is fierce. Stoutnik's frosted matte black bottle is immediately visible from a distance and printing techniques not usually seen on craft beer labels increase the differentiation even more. The constantly changing colours of the satellite-esque foil stamp draw the eye as the customer walks past. The stylish, sparse, contemporary design compels him to pick up the bottle. The story told in blind-embossed Morse Code seals the deal, propelling him from a state of curiosity towards a confirmed launch plan.Production Lesson(s)
The effect of the prism foil stamp when actually applied on a bottle was surprising. The various colours reflected by the foil give the bottle a life of its own on the shelf … it's almost animated as you walk past.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 17, 2013
Filed Under
Offset
Packaging
Tagged with
beer label
black on black
minimal
prism foil
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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