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BROWSE
Ms. Foundation for Women Annual Report
Production Method
Offset
Design
Sullivan
Credits continued in product description.
Printing
Sandy Alexander
This annual report uses smart design and potent visual communication to engage donors and inspire them to take action. Alternating short page signatures, absorbing infographics, crisp printing, and clean typography transport readers beyond the mundane financial details and draw them into the foundation’s crucial issues.
Dimensions (Width × Height × Depth)
–
Page Count
24
Paper Stock
–
Number of Colors
6/6
Varnishes
Aqueous
Binding
Perfect
Typography
Adelle
Adelle Sans
Project Description
2012 marked an unprecedented year for the war on women. As a leading national organization dedicated to eliminating barriers facing women in the US, the Ms. Foundation for Women’s 2012 annual report was a critical communication that engaged and inspired donors to take action. The central message “there’s more to do” acted as a platform for the Ms. Foundation to elevate the most pressing issues, their success stories, their role and positive impact in 2012, and their vision for the future.Creative Director: Cassandra Zimmerman.
Associate Creative Director: Ann Hintze.
Writer: Ed Godwin.
Associate Designer: Lauren Casper.
Producer: Tina Citron.
Partner, Executive Director, Strategy: Nicole Ferry.
Group Director: Diana Bach.
Analyst: Nancy Edwards.
Production Lesson(s)
Our biggest production challenge was printing a gradient using two Pantone colors. The task was finding the perfect break point so the graduation from color to color was seamless. The lesson we learned was realizing how important an advance press test is—especially when launching a new identity.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 5, 2013
Filed Under
Annual Reports
Offset
Tagged with
infographic
information design
short signatures
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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