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BROWSE
It’s not the end of the World! (12.21.12 Mayan promo)
Production Method
Digital
Design
Hagopian Ink
Creative Director: Christina Hagopian
Designer: Victoria Adams
Copywriters: Jenny Tzeses, Victoria Adams
Editor: Paul Angelini
Printing
Hero Media Group, Oliver Printing
We all know by now, there are “glass half empty” people and there are “the end of the Mayan calendar signals the start of a prosperous new era” people. In accordance with the positive interpretation of the end of the Mayan calendar Hagopian Ink celebrated by sending chocolate to clients, colleagues, friends, and family. Mexican chili chocolate bars were wrapped in specially designed—Mayan influenced—packaging and shipped out as holiday promotions.
Dimensions (Width × Height × Depth)
9 × 3.75 in
Page Count
2 sided card + labels
Paper Stock
Mohawk Via / 130lb / Neenah labels: Neenah Classic Crest, Ultimate White
Label stock: Neenah Classic Crest / Ultimate White
Number of Colors
4 color process
Varnishes
–
Binding
Trim
Typography
Stag Bold
Stag Medium
Project Description
12.21.12Is it a date predicting the end of the world as we know it? Or is it a start of a prosperous new era?! Many astrologers and historians have debated this topic according to Mayan calendar predictions. We illustrated this once-in-a-5125-year occasion with a special holiday promotion for all our clients, colleagues, friends and family. The creatively crafted card and Mexican chili chocolates are a reminder that today isn't the end of the world, but a start of something even bigger and better. We hope you agree.
Not for sale, but we would be happy to add you to our mailing list.
Large Chocolates: c/o Chocolate Maya, Santa Barbara CA
Mini Chocolates: ℅ Lake Champlain Chocolates
All cards and packaging labels are custom and unique designs by Hagopian Ink, New York, NY
Production Lesson(s)
If I were to print the chocolate labels over again, I would print on thinner paper so that they would wrap and stick easier.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 21, 2013
Filed Under
Digital
Packaging
Tagged with
chocolate
label
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
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Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
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Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
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Brand Nieuwe Conference / Ditto but in Amsterdam.
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