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BROWSE
Worldtrucker Communication Platform
Production Method
Offset
Design
Dear Friends
Claes Pettersson, Art Director
Daniel Ranemark, Copywriter
Karl Isaksson, Graphic Artist
Alexander Sintorn, Account Director
Printing
Billes
We, at UnderConsideration, have been getting dirty with the recently launched Quarterly. But we have nothing compared to the team behind this book for Volvo where real leather was scorched cover by cover in what is, at least to me, the ultimate branding exercise.
Client
Volvo Trucks
Quantity Produced
50
Production Cost
$500 per unit (app).
Production Time
2 months
Dimensions (Width × Height × Depth)
–
Page Count
68
Paper Stock
Cover: Leather
Number of Colors
CMYK
Varnishes
Matte
Binding
Perfect Bind
Typography
Bau Super
Volvo Sans
Project Description
Worldtrucker is an online community for truckdrivers, a Facebook for truckers if you will--powered by Volvo Trucks. Our task was to produce a communication platform--a cookbook that fleshes out and clarifies the brand to all its stakeholders. It is designed to set the tone, voice and direct the brands communication for a long time to come.Worldtrucker is, as implied by the name, a global brand--and as such it needs to communicate its brand values as clearly and simple as possible. More often than not in a non verbal fashion. And what better way to do so than in a leather-bound volume that is, truly, branded. With a real, honest-to-god, bespoke branding iron. You should be able to get a fair sense of the brand--even if you just glance at the book from a distance.
Production Lesson(s)
Do not underestimate the time and effort it takes to work with a truly global brand. Oh, and real leather is expensive. And fun.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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