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BROWSE
Version-X Business Cards
Production Method
Die-cut
Emboss
Offset
Design
Version-X Design
Design: Chris Fasan, Steve Silvas, Leah Arjona
Creative Direction: Chris Fasan
Printing
Road Runner Press
The subtleties of these business cards help them stand out in a crowd and make a strong first impression: they are slightly larger than standard business cards, and the X is die-cut and lightly embossed. These are details that—when well executed, as they are here—recipients tend to appreciate, even if they don’t realize why they think this card is better than other cards.
Client
self-promotion
Quantity Produced
4,000 (500 per name)
Production Cost
–
Production Time
1 week
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
2
Varnishes
–
Binding
–
Typography
ITC Avant Garde Std
House Movements - Runway
Project Description
We needed to update our business card design to something a little more exciting and edgy—something that better represented our own brand. We decided to go with a 2-color, diecut card that highlights our x-shaped logo with a very subtle emboss. The new cards are just slightly larger than normal size and the crisp edges of the X always command attention when we hand them out.Production Lesson(s)
Working with local printers is always a great decision so that you can have better, localized control over your final product and develop relationships with vendors for future projects.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 14, 2013
Filed Under
Business Cards
Die-cut
Emboss
Offset
Tagged with
die-cut
emboss
local
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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