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BROWSE
Tunnel Vision Records Business Cards
Production Method
Silkscreen
Design
Cure for the Common
Design & Direction: Andy Sheffield
Printing
Mama's Sauce
Cure for the Common wanted to provide Tunnel Vision Records with distinctive business cards to match their new identity system. By screenprinting white ink on black card stock, they achieved stylish cards with a bonus: slightly raised ink means you can feel the grooves from the logo’s record.
Dimensions (Width × Height × Depth)
3.5 × 2 in
Page Count
–
Paper Stock
Neenah / Classic Crest / Epic Black / 130C
Number of Colors
1
Varnishes
–
Binding
–
Typography
Titling Gothic
Project Description
The client needed business cards to compliment a new identity system, and we wanted to do something unique and memorable. The branding is all black and white so we chose to screenprint white ink on a black stock. An added bonus to this method was that the slightly raised ink lets you feel the record grooves in the logo, adding to the overall concept and impact.Production Lesson(s)
I had to make a small adjustment to the logo to come within the tolerances of the screens at this size. The logo on the front pushed the limits of the line weight that could be held, and it came out beautifully.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 29, 2013
Filed Under
Business Cards
Silkscreen
Tagged with
black and white
record
texture
white ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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