ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
JPL’s ‘12 Holiday Promotion
Production Method
Die-cut
Foil stamp
Offset
Design
JPL
See project description for extended design credits.
Printing
Mike Stone, Offset Impressions
Making the case that printed promotions still matter, JPL created this set of postcards highlighting aspirational quotes with unique type treatments by different artists to send out for their 2012 holiday promotional piece. While the cards are meant to be shared, they understand if you’re too inspired to let one go.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Strathmore Writing Ultimate White Wove Pressure Sensitiv
Carnival Black 80# Linen
12.4pt Chromolux Cast Coated One Side
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
Project Description
JPL is an integrated agency specializing in digital, B2B marketing and advertising, media production and internal communications. Each year, the company sends out an innovative holiday promotion to its clients, partners and vendors. The outreach is an extension of the company's creative approach and and reflects its unique creative culture.This year's promotional piece features a set of five black and white postcards that showcase a well-known, aspirational quote. The postcards—each typographically executed by a different artist on the creative team—function both as standalone postcards or as a set. They are meant to be shared with others, however should the recipient feel too inspired to let one go, we understand.
Afolabi Oyelowo, Anthony Jenks, Brett Withjack, Chelsie Markel, Dan Miles, Dawn Jardine, Elizabeth Miller, Frank Rowland, Greg Bennett, Jamy Kunjappu, Jeff Gray, Jessica Melhorn, Jim Mitchell, Katy Jacobs, Kelly Kautz, Kevin Knezic, Kim Haddock, Mary Pederson, Matt Byers, Matt Daly, Matt Woods, Megan Myers, Melissa Washington, Melissa Wimbish, Michael Endy, Michael Modes, Robin Kerrick, Ron Diemicke, Ryan Pudloski, Susan Cort, Wayne Broderick
Production Lesson(s)
Strathmore Writing Ultimate White Wove Pressure Sensitive paper takes a great foil stamp impression.A clear foil stamp shows up best on a dull cotton paper.
Printed promotions still matter.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 24, 2013
Filed Under
Die-cut
Foil stamp
Holiday Card
Offset
Self promotion
Tagged with
black and white
cotton
strathmore
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
2017 Brand New Conference Program
Severe(d): A Creepy Poetry Collection by Holly Riordan
Um Caminho para Santiago CD Package and Diary
BOYCO Classpack® Book
Antes de Perder la Esperanza Book