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Studio1500 New Year Promo Card
Production Method
Woodblock
Design
Studio 1500: Julio Martinez / Erik Schmitt
Etch-Pop (laser etched printing block)
Printing
In-house with printing block
To make these self-promotional New Year’s cards Studio 1500 ordered a laser-etched woodblock and printed the cards in-house. Then they finished off the concept with a sharpie. The woodblock printing combined with the permanent marker “correction” gives these cards a handmade look and allows the designers to get their hands dirty.
Dimensions (Width × Height × Depth)
7 × 5 in
Page Count
1
Paper Stock
Arjo Wiggins / Curious Metallics / Ionized / 92 lb Cover
Number of Colors
1
Varnishes
–
Binding
–
Typography
Akzidenz Grotesk
Project Description
This was a mailer sent out to select clients and colleagues for New Year's. It's something we've done for the past three years—simple postcards that work only with typography (the numerals in the new year and nothing else) and trying as hard as possible to handle the production ourselves. We do these for fun, and to reconnect with the process of making things by hand. The past two years, we letter pressed cards at the San Francisco Center for the Book. This year, we ordered a printing block from EtchPop and handled the printing ourselves, with Speedball inks and rollers. We then finished the card, and the idea behind it, with Sharpies.Production Lesson(s)
Our original plan was actually scrapped halfway through the process because, during one of the inking tests, we accidentally damaged the block, so we couldn't use the original layout anymore. So we revisited an earlier idea we had explored, and used part of the block that was still good. We also embraced a looser approach to the printing—even going as far as applying some ink from the rollers directly on to the paper. We learned a bit about caring for these laser-etched blocks, but also re-learned the joy of having a project change midway through, being forced to embrace a new approach—and ending up preferring it much more than the intended idea. Plus, it was fun to get our hands dirty.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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