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BROWSE
Matter 2013 New Year Package
Production Method
Die-cut
Foil stamp
Offset
Design
Matter Strategic Design
Printing
Andora Graphics
Only a lucky few current and prospective clients received a set of these gorgeous New Year’s cards. What a delightful way to drop clients a note and let them know that the 13 in 2013 is not necessarily a bad omen.
Dimensions (Width × Height × Depth)
4.5 × 5.875 × 1 in
Page Count
–
Paper Stock
Neenah / Classic Crest / Solar White / 130 DTC
Number of Colors
2 spot (box)
4 colour process (cards)
Varnishes
–
Binding
–
Typography
Bembo
Project Description
Every January, Matter Strategic Design creates a piece for all current and prospective clients with the same design objectives — it has to be smart, beautiful, highlight the new year and be something useful so that the recipient will keep it, and therefore the brand, top of my mind.Challenging the notion that 13 is an unlucky number, this year's piece contains lucky notecards for you to create your own fortunes over the months ahead. Each package consists of 13 foil-stamped cards and 13 foil-stamped envelopes all housed within a resealable, die-cut and foil-stamped box.
Production Lesson(s)
Any time you're doing a self-funded promotional piece, finding creative ways to stretch a dollar are a must. By keeping the artwork (the circle) common across all elements we were able to reuse the same foil die for all 13 cards, the envelopes and the box. A simple change in foil colour gave us infinite options without incurring the cost of producing additional dies.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 10, 2013
Filed Under
Die-cut
Foil stamp
Offset
Promotional Cards
Self promotion
Tagged with
annual
box
resealable
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
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products we sell
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