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BROWSE
Woody at 100 CD Packaging
Production Method
Offset
Design
Visual Dialogue
Art Director: Fritz Klaetke
Designers: Fritz Klaetke, Kimber Lynch
Printing
Tri-Plex Packaging
Yep, as you may have heard, Woody at 100 won the Grammy for Best Boxed or Special Limited Edition package. Inside the 150-page book, photos, artwork, lyrics, and artifacts help give context to the 57 songs on three CDs and show the breadth of Woody’s creative output. Bonus at the bottom of the post: video clip of Visual Dialogue’s Fritz Klaetke accepting his Grammy after running down from the nosebleed section.
Client
Smithsonian Folkways Recordings
Quantity Produced
11,000 first printing (second printing of same quantity in production)
Production Cost
–
Production Time
9 weeks
Dimensions (Width × Height × Depth)
12 in. × 12 in. × 7/8 in.
Page Count
150 pages (plus cover and cd pocket pages)
Paper Stock
Cover: Rainbow Buckram 80 lb. / text over 2.5mm board / endpapers
Disc Pages: coated one side/ art card 350gsm
Text: matte art paper / 157gsm
Number of Colors
CMYK
3 spot colors (PMS) on discs
Varnishes
Single-sided matte PP lamination on disc pages and endpapers
Binding
Hardcover
Section-sewn
"Lay-flat" binding
Felt back
H/T bands
Typography
Trade Gothic
DeVinne
Project Description
Pretty much everyone knows Woody Guthrie and his iconic songs such as “This Land is Your Land.” But for this new boxed set, Folkways wanted to paint a more complete picture of Guthrie. We used a never-before-seen photo of Woody at life size on the 12" x 12" cover to represent the direct nature of his music. Inside the 150-page book, photos, artwork, lyrics, and artifacts help give context to the 57 songs on 3 CDs and show the breadth of Woody’s creative output.To learn more about the project, listen to interview on:
NPR
The New York Times
Rolling Stone
The Atlantic
Production Lesson(s)
Of course it was a huge undertaking going through the all the archival materials—photos, Woody's artwork, original lyrics, letters, album covers, albums, metal masters, logbooks, notes, and other ephemera. And it took quite a while to create clipping paths for all those objects (which we hadn't budgeted). But in the end it was worth it to help bring the book to life.
Post Author
Carla Torres
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 12, 2013
Filed Under
CD Packaging
Offset
Tagged with
book
CD
CD packaging
CMYK
music packaging
offset
package
PMS
silkscreen
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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