For Print Only

A Division of UnderConsideration

Winslow Homer Broadsides

Production Method

You’d think seeing letterpressed quotes would get old, but it never really does. A bit more puzzling than the usual inspirational fare, these broadsides offer a mental challenge to both the reader and to the printers working within the constraints of wood type. — Jessica Mullen

Client

Portland Museum of Art

Quantity Produced

–

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

14 × 21 in

Page Count

–

Paper Stock

Neenah / Classic Crest / Red Pepper, Epic Black, Patriot Blue, Canyon Brown / 130 DTC

Number of Colors

6

Varnishes

–

Binding

–

Typography

Hamilton wood type

This piece is available for purchase for $40

Amy Anderson Photography Identity + Collateral

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Project Description

These broadsides are part of a larger product line we designed for the Portland Museum of Art and their exhibition, Weatherbeaten: Winslow Homer and Maine. Popularized hundreds of years ago, broadsides were the most common form of printed page between the 16th and 19th century. One of the most compelling and memorable forms of print, we felt broadsides were the perfect format for some of Homer's quirky, insightful, and audacious quotes and musings. Printed in collaboration with Strong Arm Bindery, which is tucked away in an 1846 locomotive foundry on Portland's east end, we rummaged through piles of wood type to create some bold and stunning broadsides for Portland Museum of Art.

Production Lesson(s)

Using wood type was incredibly rewarding, while presenting some unique challenges of its own. There were times we only had one letter available to us in a specific size or style, but needed several of them. This sort of limitation really helped shape our initial concepts, resulting in more thoughtful and considered design.

Post Author

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

March 25, 2013

Filed Under

Letterpress
Posters

Tagged with

broadside
letterpress
museum
poster
wood type

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.