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Type Mafia Type Specimen
Production Method
Offset
Design
Type Mafia
Catalogue design: Gerben Dollen
Sparring partner: Wouter Arts
Illustrations: Rudi Jonker, Red Cat Art Productions
Text: Gerben Dollen, Ian Moore, Andrew Young
Typeface: Actium™
Printing
Offset: De Buitenkant
Embossing: Drukkerij Mostert & Van Onderen
These mafiosos introduce a “fine gold” catalogue that displays typefaces modified to suit the audience’s specific needs. Plus: you can see yourself on the cover!
Dimensions (Width × Height × Depth)
5.11811 × 8.26772 × 0.11811 in
Page Count
16
Paper Stock
Maxi Offset
Splendorlux
Mirri Laser
Number of Colors
Inside: black + a hand mixed silver / transparency.
Cover: fluorescent PMS Pink + a hand mixed silver / transparency
Varnishes
–
Binding
Saddle Stitch
Typography
Actium™
Smart Capo™
Project Description
This ingot is produced to introduce both our typeface Actium™ as well as a special feature that we developed for this type family: Smart Capo™. This feature helps perfect typography automatically. Working on its own, Smart Capo saves time and money for the typographer — taking the pain out of text formatting — and makes it a more pleasurable experience for the reader.Another, more minor, thing of importance is that the booklet should illustrate that next to typefaces, we also relish other challenges such as concepting, designing for print and copy writing.
Contentwise it was difficult finding a balance that informs but also teases enough — with only a little space available. It's like killing your own darlings, as you have so many things you'd like to show off. But hey, who can compose their own best-of-album anyway?! Next to this is, the catalogue also should give some substance to the Type Mafia theme.
Production Lesson(s)
Many! Many, many, many. For instance if you do an offset test print on specific papers to see and check how things work, don't deviate from these results when printing the actual thing by using another kind of paper. The colours printed behaved totally different on this new paper, annihilating the brilliant, tense tactility, and diminishing the necessary contrast between the black and anthracite, as seen on the sheets that came out the test run. In addition with another issue, the final booklet that got bound actually is the third print run. In the end, the booklets couldn't get fold (three folds!) and bound mechanically, so it had to be done by hand (among other reasons because the binding machine damaged the gold material too much).
Post Author
Carla Torres
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 1, 2013
Filed Under
Offset
Type Specimen
Tagged with
booklet
catalogue
emboss
gold
illustration
type specimen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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