ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
It’s a triumph when a designer can create a solution with a high-end appearance that isn’t expensive or difficult to produce. The identity system Sciencewerk created for indonesian company Prameya can mostly be produced in-house with a rubber stamp on readily available and affordable paper. Only the flocking-printed envelopes have to be printed and even those are available on demand. Chalk this one up as a victory.
Client
Prameya
Quantity Produced
–
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Various Commercial Kraft Papers / Various Grammage
Number of Colors
2
Varnishes
–
Binding
–
Typography
Adobe Caslon Pro
Project Description
Prameya is an Indonesian based independent interior design firm. The aim for the project is to create an identity kit that is flexible — it has to be adaptable and not dependent on one paper— — , and it must be affordable. Kraft paper families are very suitable for this project due to their high availability and they are relatively cheaper than any imported paper stocks. The paper comes with 3 basic colors — black, grey, or standard brown — which can be mixed and matched for the folder, business card, envelope, bookmark or the thank you post card. For items such the envelope, bookmark, and business card, we use a rubber stamp in white or black ink for flexibility. For the proposal folder, we use velvet flocking that can be printed on demand.Production Lesson(s)
The challenge was to create a set identity that is flexible, available on demand, affordable, able to be mixed and matched, and yet unique. This is when the traditional rubber stamp with white or black ink and the use of affordable materials such as Kraft Paper families comes in handy. Flocking print adds exclusivity to the appearance.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 4, 2013
Filed Under
Flocking
Identity Materials
Rubber stamp
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries