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Daniel Renda Identity System
Production Method
Letterpress
Design
Daniel Renda
Printing
Naomie Ross, Daniel Renda
I’m always a little jealous when someone else has a nice design with my initials. Daniel Renda pulled off this splendidly simple design and made it eye catching with a distinctive, bold color palette. And by the way, someone needs to jump on the market for edge painting technique advice. Is this really a secret designers and printers cannot afford to share?
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
220 C
Number of Colors
3
Varnishes
–
Binding
–
Typography
Metric
Calibre
Project Description
I wanted to create an identity system that was clean and simple but still eye-catching.Production Lesson(s)
One of the most valuable lessons I learned was to get your paper professionally trimmed before you print. It just makes life so much easier when everything is straight and square to begin with.The edge painting was definitely the biggest challenge. I quickly learned that no one wants to share their edge painting techniques so I had to just go for it and hope for the best.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 11, 2013
Filed Under
Business Cards
Identity Materials
Letterpress
Tagged with
clean
DIY
edge painting
green
magenta
simple
yellow
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
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products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
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Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
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Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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