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Cat Footwear Magazine Issue 2
Production Method
Offset
Design
Erin Waineo Design
Creative Director/Designer: Erin Waineo
Editor/Copywriter: Ken Czop
Cat Footwear: Jen Reeves
Printing
Holland Litho
Communication was key to getting this magazine turned around on a tight schedule with high-quality results. It’s seemingly miraculous what can be achieved when correspondence between designer, client and printer remains open.
Dimensions (Width × Height × Depth)
8.25 × 11.625 in
Page Count
160 pages + Cover
Paper Stock
Rollan / Enviro 100 Print / White / 60 T
Number of Colors
4 color, CMYK
Varnishes
–
Binding
Perfect bound
Typography
Berthold Akzidenz Grotesk, condensed family
Whitney, family
Adobe Garamond Pro
Project Description
This is the second issue of the Cat Footwear Magazine. It is distributed internationally, featuring shoes from the Autumn/Winter 2013 line. Each collection is highlighted with large full bleed photography and pops of color throughout.The paper we used was a huge part to the success of this piece to help tell the story. Fitting with the Cat Footwear brand, we wanted something uncoated that was a little rough and that had some grit to it. Going with a duller 100% recycled paper, fit perfectly.
Production Lesson(s)
We had a very tight production schedule for this magazine. Great communication between the designer, printer and client is critical in producing a quality piece. Because of the tight deadline we weren't able to get enough of our first paper choice in time so we had to quickly make a decision on a new paper. Holland Litho and Central Michigan Paper were extremely helpful in guiding us in a new direction. Although it wasn't our top choice, we are very happy with paper and the finished piece.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 27, 2013
Filed Under
Magazines
Offset
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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