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BROWSE
Amy Anderson Photography Identity + Collateral
Production Method
Letterpress
Offset
Design
Josh LaFayette
Printing
Mama's Sauce
TPI
Disc Makers
This graceful identity and collateral system superbly reflect Amy Anderson’s photography and clientele. Soft curves and thin lines in the logo convey a soft caring touch, while the color choice, application and paper selection provide a comfortable home for Amy’s wedding photos and portraits.
Client
Amy Anderson Photography
Quantity Produced
250 business cards
50 of everything else
Production Cost
$1,250.00
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
French / Speckletone / Starch White / 100 C
French / Speckletone / Starch White / 80 T
Business Cards: French / Speckletone / Starch White / 100 C duplexed
Number of Colors
1
Varnishes
–
Binding
–
Typography
McCartney, Linda (thin weight) by Dan Cassaro
Gotham, Book and Medium by H&FJ
Project Description
Amy Anderson shoots on film and has established a warm, calm style across her portfolio. We wanted to create a look that was visually undemanding so that the photos could do most of the work without being overshadowed by some crazy logo or collateral. A simple, one-color palette of gray was our first step. Then, creating a thin, almost wispy, logo as the cornerstone of the identity helped solidify the sort of "background" presence that we hoped to achieve.Production Lesson(s)
A project with this many pieces takes FOREVER to prep for print if you're only one person. Schedule (and budget) for that!
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 25, 2013
Filed Under
Letterpress
Offset
Stationery
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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