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BROWSE
Wolf Oil Brand Guideline
Production Method
Offset
Design
Visualmeta4 / Nicolas Jandrain
Photography by Xavier Harcq
Printing
Two4production
You’ll discover how vital lubricants can be for engine parts once you check out this concept. These brand guidelines depict Wolf Lubricant oil as a necessary element for engine tools for coming to life.
Dimensions (Width × Height × Depth)
–
Page Count
60
Paper Stock
–
Number of Colors
CMYK
Varnishes
Drip-off + UV
Binding
Perfect binding
Typography
Titilium
Project Description
The Wolf Brand Book is a unique tool in which the new identity and brand strategy created for Wolf Oil is presented. Today's engines are highly sophisticated pieces of art. Wolf lubricants bring them to life, and provide them the vital energy to enhance their performance and endurance. To visually translate this concept, the engine parts were treated like high-detailed jewelry. The pure, clean and transparent splash of oil is literally like a vital fluid that bring them to life. The macroscopic images of oil help to translate the tagline "vital lubricant" and imitate the microscopic image of cellular life. The book is divided in 4 sections; the Strategy, the Brand Guidelines, the Graphical Language, the Visual Language, and a lot of examples in the Branding Applications.Production Lesson(s)
The UV spot Varnish on dark images of the engine's parts was a bad idea as it tends to clip the parts from the black background (which was not the intention in the shoot: the shadow and the darkest part of the engines' parts was supposed to fade into the black background.)
Post Author
Carla Torres
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 26, 2013
Filed Under
Guideline
Offset
Tagged with
brand guideline book
branding
perfect bound
varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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