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BROWSE
MFA candidate Rongfei Geng’s hand accordion-bound, one-of-a-kind factbook explores the family history of its central figure by splitting the narrative into both a maternal and paternal thread. While the content is intentionally stripped of any emotional subjectivity, the textures, materials, and construction method are intended to evoke a sense of empathy that is unique to each reader.
Client
Self-Promotion
Quantity Produced
1
Production Cost
$50
Production Time
2 months
Dimensions (Width × Height × Depth)
5.5 × 8 × 1 in.
Page Count
–
Paper Stock
Neenah
Number of Colors
6
Varnishes
–
Binding
Accordion
Typography
–
Project Description
The project started as an interview to a Chinese student who had thought-provoking family stories. These stories were about individual's identity within a bigger cultural and social environment, and how social, political, cultural and family happenings can shape an individual's life. The interview was conducted in casual environment and was then transcribed, organized, and carefully studied. Commentary and emotional contents from the interviwee were removed, only objective happenings and factual data were kept and then visualized, in order that the objective facts can generate different emotional, subjective, and empathic feedbacks from readers themselves, depending on their own life experiences.This project explores design and cultural pattern in contemporary society, and the power of visual narratives on communicating information. By only presenting the factual happenings, the book removed emotional expressions, and re-arranged the information as two threads— a paternal one and a maternal one, represented by two colors in two accordion-bound blocks of pages. Through the layouts, the chosen textures and materials, and the special hand-crafted structure, the book left the audience to empathize and comment from their own perspectives.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 25, 2013
Filed Under
Digital
One-off
Tagged with
accordion fold
chinese
one-of-a-kind
tape binding
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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