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BROWSE
GabeFerreira.com Experimental Business Cards
Production Method
Laser-Cut
Design
Gabe Ferreira
Printing
Limitless Lasers
Gabe Ferreira may have the quintessential modernist business card. With his web address carved out of black mat board, he has done away with the distinction between message and medium.
Client
Self-promotion
Quantity Produced
100
Production Cost
$100
Production Time
3 hours (cutting), 1 week (design)
Dimensions (Width × Height × Depth)
3.5 × 2 × .04 in
Page Count
1
Paper Stock
Mat board / Black
Number of Colors
–
Varnishes
–
Binding
–
Typography
Custom letters based on the proportions of Hoefler & Frere-Jones's Tungsten.
Project Description
The idea behind these experimental business cards was to combine the two things that typically make a business card—the medium and the content—into one single piece. With this typography-driven design, the viewer can't distinguish between what's the information and what's the medium. The cards are exactly the size of a conventional business card.Production Lesson(s)
I wanted to embrace the constraints of traditional business cards and work within that realm. Since the cards were laser cut and the overall size was pretty small, I had to create typography that would hold together very well and keep the card sturdy. The first round of cutting was a failure because the letters were too thin, but the second time around it worked beautifully.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 21, 2013
Filed Under
Business Cards
Laser-Cut
Self promotion
Tagged with
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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