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BROWSE
M-trospective: Michael Lee’s First Decade
Production Method
Offset
Design
Winnie Goh
Printing
First Printers
Referencing the art of Japanese gift wrapping known as Origata, this large format, fold-out exhibition flyer for contemporary artist Michael Lee not only cleverly integrates fold lines into the design, but also doubles as a shopping bag in which visitors who purchase small items from the exhibition can wrap their finds.
Dimensions (Width × Height × Depth)
27.6 × 39.4 in.
Page Count
2
Paper Stock
Hiap Moh / Prima Smooth Cream / 100gsm
Number of Colors
1
Varnishes
–
Binding
–
Typography
Akkurat Mono
Miso
Project Description
We were approached by Michael Lee, an established multidisciplinary contemporary artist (whose work focuses on the relation of desire and space), to create the branding and printed matters for his 1st decade retrospective.Devised around a shoestring budget, we created a large format fold-out flyer which doubles up as a poster. Referencing the art of japanese gift-wrapping known as origata, its folding method was engineered to be used as a shopping-wrap for visitors who bought books and other small items from the exhibition, utilising strategic creases that partially exposed the content as it unfolded.
An infographic with a futuristic edge using the golden mean shell formed the key graphic for the poster, mapping Michael's studio work, curatorial and editorial projects for the past decade with individual pictograms. Finally, the monospaced fonts, rulers and golden mean spiral connote the architectural and precisive nature of Michael Lee's work.
Production Lesson(s)
Laying out the elements to ensure that the design made sense when the poster was folded down was a great challenge. The foldlines themselves added to the graphics of the poster when folded out as well, so we had to be extremely considerate when it came to the placement of both the graphics and the foldlines.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 24, 2013
Filed Under
Offset
Self promotion
Tagged with
art
budget
folded poster
origata
wrapping paper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
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Brand Nieuwe Conference / Ditto but in Amsterdam.
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