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BROWSE
Friends Select Search Piece/Mailer
Production Method
Offset
Design
160over90, Mike Smith
Copywriter: Chara Odhner
Creative Director: Cory McCall
AE: Will Connor, Megan Pomplas, Kaliopi Rose
Printing
Kalnin Graphics
Although religion and FPO don’t always mix, this search piece for Center City Philadelphia’s only Quaker school is a print production gem. Advent-calendar style windows give way to fun facts (rooftop athletic field anyone?!), truly piquing my curiosity as to what Friends are all about.
Dimensions (Width × Height × Depth)
8.75 × 5.75 in
Page Count
–
Paper Stock
–
Number of Colors
4/4
Varnishes
–
Binding
–
Typography
Neutraface 2
Project Description
We designed this brand to spark fascination in everyone/thing that it touches. So in creating a search piece we knew we had to do something a little different. Search pieces are mailed to potential parents to give them an introduction to the school. Most are oversized, high-gloss, trashy-looking postcards with a dash of high-level information about the school. We wanted this search piece to put all other search pieces to shame.It comes in an envelope that ties in with our ad campaign, asking a curious question about postage stamps, grabbing your attention from the get-go. The piece itself greets you with a barrage of colors spelling out "Open the Doors to Fascination," printed on real, open-able doors. You can't help but want to see what's behind those little paper doors.
Opening the doors is like looking into some of the amazing classrooms at Friends Select. Photos are paired with fun illustrations and little ditties. Just enough information to make you want more, which is EXACTLY IT'S JOB. BOOM, SEARCH PIECED. It's an exciting piece that parents and kids can both enjoy opening together, while discovering what Friends Select is all about.
Production Lesson(s)
We found out that it's close to impossible to make something that has to be glued together, open up and have photos/graphics printed on every side of the paper. But our printer did an amazing job figuring everything out and producing the product almost exactly as we envisioned it.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 9, 2013
Filed Under
Direct Mail
Offset
Tagged with
direct mail
mailer
neutraface
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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