Project Description

Classic Color was called upon to convert a 2013 BMW M6 Coupe into a printing press. We had to blueprint and design a car and retrofit it with a printing system that would allow them to deliver a stream of ink similar to a press and duct off the tires so that they would not build up on the tires. We setup a pressure tank for both tires combined with a power inverter along with a ducting system that would send a controlled spray to both tires. We also had to create a monitoring system that would allow the driver to precisely hit the sheets. Did I also tell you that the project had to be sustainable? We evaluated a number of 130# sheets and various board stocks and discover the only sheet for the job was Sappi McCoy 130# silk cover.

What a great FSC certified sheet of paper that stood up to the ultimate test by the ultimate car over 4000 pounds, 500 plus horse power, 500 foot pound of torque and capable of withstanding speed well over 70 MPH. Next we had to create an ink that was water based and would dry in less that 10 seconds, what a chore that was. In The end it was a great challenge that was a true testament to the ability of Classic Color to deliver on a creative directors dream come through.

Special Thanks to the entire marketing team at BMW for supporting the project.
Special Thanks to the creative staff at KBS+ for the unbelievable concept, design and production of this project.
Special Thanks to Sappi Paper for making such a great performing FSC sheet of paper McCoy Silk.
Special Thanks to the entire staff at Classic Color for the incredible and outstanding job of bringing our clients dream to reality.