ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Victoria College Viewbook
Production Method
Offset
Design
Michael Barker/Acme Art & Design
Photography by Paul Orenstein
Printing
Andora Graphics
Everyone wants to find their place, and the full-bleed photography of students and campus make it easy to visualize where one’s place may be. Subdued in style but filled with nice touches like varnish and perfect binding, this viewbook lets the content speak for itself.
[Ed.’s Note: The cover uses Soft Touch overall varnish which is a great and affordable way to mimic the feel of Plike (plastic-like) paper. — Armin]
Dimensions (Width × Height × Depth)
–
Page Count
48 + cover
Paper Stock
–
Number of Colors
Cover: 7/7
Text: 6/6
Varnishes
Cover: Overall Soft Touch AQ + Spot UV
Text: Overall Satin AQ
Binding
Perfect Bound
Typography
Scala
Scala Sans
Project Description
This viewbook, produced for Victoria College, one of the oldest universities in Canada with alumni that include filmmaker Norman Jewison and writer Margaret Atwood, unifies an outreach package that has historically been made up of many individual pieces developed by different departments. Vic is a small liberal arts college within the University of Toronto, and it's small-size and close-knit community paired with a commitment to academic excellence, distinguish it's student experience. The book features photographs by Toronto photographer Paul Orenstein, that reveal Vic's personable and intellectual community through informal portraits and profiles of students and faculty. Production finishes and perfect-binding make sure to distinguish it from the brochures of competing institutions.Production Lesson(s)
This was an ambitious project for my client as they have no comparable piece in their communications materials. It required that they develop a new internal development process and inspire faith on the part of their stakeholders. In my experience with institutional clients, these internal production processes are critical to the success of communications projects. Often specific projects such as this one are the catalyst for growth and positive change.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 20, 2012
Filed Under
Booklet
Offset
Tagged with
aqueous
booklet
offset
perfect bound
varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Modern Era Booklet
Passover Haggadah
Neenah Paper CLASSIC® Rebrand
Legion Paper Artist Pads
Procter & Gamble Singapore Management Guide