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BROWSE
Creating a visual illusion of landscape, the combination of colors and depth makes “onyx feather” look like it’s floating across the card. The more I look, the more I see.
Dimensions (Width × Height × Depth)
3.5 × 2 in
Page Count
–
Paper Stock
Neenah / Crane's Lettra / Pearl White / 220 DTC
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
Project Description
Onyx Feather was created to merge two desires. The first is to create eclectic art that reuses disregarded items. The second is to make a positive impact in the lives of children who have been forgotten.A lot of their necklaces fuse overlooked vintage pieces with semi-precious stones and other modern materials to create timeless adornments that transform once disregarded pieces into new, unforgettable ones.
With these things in mind the choice was clear to use letterpress to make a single color bold and elegant for these business cards.
Production Lesson(s)
This project was a delicate balance when it came to pressure and ink coverage. Our desire was to get the most impact out of a single color in order to match the earth-friendly desires of the client. It's always a challenge when you are working with negative/positive type and large/small areas of ink coverage directly next to each other. It's asking a lot of the press and paper to create this 3 dimensional push and pull.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 29, 2012
Filed Under
Business Cards
Letterpress
Tagged with
business card
crane lettra
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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