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BROWSE
Colombian Heartbeat
Production Method
Silkscreen
Design
Ivan Onatra
Natalia Aguilera
Printing
H&A Consulting
Representing the Independence of Colombia 2012 celebrations in NYC, this word-less logo speaks the one language we all understand.
Client
General Consulate of Colombia in New York City
Quantity Produced
100
Production Cost
$12
Production Time
3 days
Dimensions (Width × Height × Depth)
20 × 20 × .1 in.
Page Count
–
Paper Stock
–
Number of Colors
3
Varnishes
–
Binding
–
Typography
–
Project Description
A tricolor heart formed from fingerprints was taken to the streets of the Big Apple during the month of July, as part of the celebrations of the Independence of Colombia 2012. Scheduled events were aimed at more than 500,000 Colombians living in the Tri-State area. Although most are bilingual, many of them do not speak English and the new generation doesn't speak Spanish. The Consulate needed a universal icon without words to express the love of country in distant lands using the national colors. The campaign has been distributed in the main meeting points of Colombians and friends of the community through t-shirts, handbills, posters, buttons and banners.Production Lesson(s)
Plastisol inks were the best option to print this design on a t-Shirt. Their final texture helped to highlight the concept of identity that we were looking for.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 2, 2012
Filed Under
Product
Silkscreen
Tagged with
heart
plastisol
screenprint
silkscreen
t-shirt
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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