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BROWSE


Lead Image

The Deep

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Production Method

Inkjet

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Design

Kevin Steele

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Printing

Kevin Steele

This impeccably crafted book unfolds to reveal an enormous 3D compass. Ocean-colored paper stands up in waves, beckoning like a portal to a sunken city. When the book is folded up into its wedge-shaped box, it becomes sunken treasure.  

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Client

Self-promotion


Quantity Produced

4


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

various colors


Number of Colors

Varnishes


Binding

Accordion


Typography

Garamond
Various display faces

 


The Deep
The Deep
The Deep
The Deep
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Project Description

The Deep is a tribute to maritime folklore and tradition developed over centuries of nautical exploration. The pop-up book unfolds to an oversized eight-point compass rose. The compass, arguably the sailor's most valuable instrument, not only enables accurate navigation but brings good luck, ensuring safe passage home and protecting against a watery end in the Deep.

Production Lesson(s)

The work is a circular accordion-bound pop-up book. Pop-ups were cut and assembled by hand, then mounted on board wrapped in Canapetta bookcloth. The work is housed in a wedge-shaped storage box, which also holds a signed and numbered colophon.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 30, 2012

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Filed Under

Books
Inkjet

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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