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BROWSE
Collapsed, this garland birth announcement takes the shape of a flower; expanded, the laser-cut flower becomes 820 feet of muliti-colored fanfare welcoming Florian — the blooming one — into this world. The final piece was cut into over 200 pieces of varying lengths leaving plenty of leftovers for future birthdays.
Client
Sarah Barkmeijer and Thijs Verbeek
Quantity Produced
200
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
Flat: 3.2 × 3.2 in.
Garland: 820 ft. total divided into 20/24/28/32/34 in. pieces
Page Count
–
Paper Stock
70g / G-Print / Coated
Number of Colors
Rainbow printing in 3 spot colors + 2 spot
Varnishes
–
Binding
–
Typography
–
Project Description
Florian's Birthday Garland 120-metre long garland, divided up and sent as birth announcement cards. When collapsed, the garland forms the shape of a flower (Florian means "the blooming one"). Florian's new friends and acquaintances will be connected to each other by the pieces of his banner. Each piece is numbered and registered. The sent garland pieces vary from 50 cm to 120 cm. Fortunately, Florian has plenty of metres left for his future birthdays. By means of split-colour printing, all of the colours are printed in one go and there is a colour gradient at the 50 metre mark.Production Lesson(s)
The design needed to remain affordable, which is why the envelope has been printed on the same sheet as the banner parts. By using laser technology we were able to customise all perforations. You will often see this way of print layout in my work. The construction of the banner is very important, and the use of laser aids the process considerably.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 4, 2012
Filed Under
Announcement
Tagged with
expands
fold
garland
laser cut
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
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Brand Nieuwe Conference / Ditto but in Amsterdam.
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also
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