ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Chris Schaberg and Mark Yakich created airplanereading.org as an initiative to elevate the concept of airplane reading beyond throwaway entertainment. This tiny, two-sided travel companion contains one flight-related story by each author and flips upside down so your plane doesn’t have to.
Client
Chris Schaberg + Mark Yakich
Quantity Produced
500
Production Cost
$5,000
Production Time
4 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
112
Paper Stock
–
Number of Colors
CMYK
Varnishes
Matte on cover
Binding
Perfect Binding
Typography
Mrs. Eaves
Gotham
Project Description
This is a two-sided book that aims to rejuvenate airplane reading. One side, Checking In, relates behind-the-scenes stories of an ex-employee of United Airlines (2001-2003) at the Gallatin Field Airport outside Bozeman, Montana. The other side, Checking Out, tells the story of one man's lifelong efforts to cure a fear of flying. With sincerity and irreverence, Checking In / Checking Out wrestles with issues of travel, work, technology, security, faith, reading, writing, and parenthood. Ultimately, the book opens up a space between the two sides, like a parallax, in which readers can become more mindful of their own experiences of air travel.Production Lesson(s)
One of the more challenging things was deciding how to best show 2 similar yet different stories. We decided a 'cat dog' set up would work the best. Essentially the book has 2 front covers, when flipped over it's the other story so that it functions like a separate book for each story. We also had to decide what to do with the bar code. I wanted to try and fit the bar code in seamlessly and since the cover was extremely layered it felt as though I could tuck the bar code in within the design. What ended up happening was that the bar code became too small to scan. When this book is reprinted, I will most likely design it so the bar code goes on the inside of the front cover. I also wanted to consider how it would look on a shelf, and because the size is small the idea of using the emergency orange color made sens to help this little guy stand out.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 17, 2012
Filed Under
Books
Offset
Tagged with
matte varnish
perfect bound
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Severe(d): A Creepy Poetry Collection by Holly Riordan
BOYCO Classpack® Book
Antes de Perder la Esperanza Book
Gunnel Wåhlstrand Exhibit Book
Szép versek & Körkép Book Covers