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BROWSE
University of North Texas Libraries Christmas Card
Production Method
Foil stamp
Letterpress
Design
Antonio F. Mondragon-Becker
Printing
Letterpress Graphics
UNT’s nostalgic, custom-lettered holiday card reminds me that all I want for Christmas is that old-book-smell.
[Ed.’s Note: I realize this is eight months too late, but somehow it had fallen through the cracks of early-year holiday card posts. – Armin]
Client
University of North Texas Libraries
Quantity Produced
750
Production Cost
$1,000
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
100C
Number of Colors
1 Foil
Varnishes
–
Binding
–
Typography
Hand-drawn
Project Description
As a growing research institution, the University is attempting to increase their visual appeal system-wide. The Dean of the Libraries asked for a card that was elegant and beautiful while still keeping to a moderate budget. Being employed by the UNT Library System I had access to a countless amount of rare books and texts with beautiful covers, typography and printing methods. I wanted to reference this in the holiday card so I drew custom lettering and ornamentation reminiscent of old books found in our archives. We decided that we wanted that letterpress look while still harking to the holiday spirit and we thought that a silver foil on a green paper would be the most appropriate. I had a ton of fun working on this project and we are all very happy with the outcome.Production Lesson(s)
There were two main issues we had to deal with when creating this piece. The first being which color foil and which color paper would print well together. We were very worried about contrast and we were restricted to using a green paper to represent the university. We made a ton of phone calls to different printers and professionals and we finally had enough confidence to choose the silver foil with the Neenah paper.The other issue we had to deal with was the line width of the ornamentation, a lot of printers told us that the size was much too small to print. The only shop that assured us that it would print was Letterpress Graphics and we are very glad that we chose them as our final print provider!
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 14, 2012
Filed Under
Foil stamp
Holiday Card
Letterpress
Tagged with
foil
green
hand lettering
university
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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