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BROWSE
Textile and Fashion Federation (TaFf) Marketing Collateral
Production Method
Offset
Design
Sohjun Hao
Copywriter: Denise Ng
Printing
Kin Yiap Press Pte Ltd
Despite an unexpected scuff in the printing process, this Textile and Fashion Federation catalog promoting Singaporean footwear was delivered in perfectly polished condition. Let’s get some shoes.
Client
Textile and Fashion Federation (TaFf)
Quantity Produced
300
Production Cost
$2,000
Production Time
5 Days
Dimensions (Width × Height × Depth)
5.83 × 8.27 in
Page Count
16
Paper Stock
RJ / St. Cotton / Plain White / 140 gsm
Number of Colors
4
Varnishes
–
Binding
Thread
Typography
Cheltenham
Minion Pro
Project Description
Marketing collaterals for Textile & Fashion Federation (TaFf) to promote Singapore footwear in Expo Riva Schuh, Riva del Garda Italia held on 16 - 19 June 2012. An elegant and contemporary vintage look and feel on off-white textured paper stock is adopted to depict these shoemakers who are masters in their field. Type treatment in the font of Cheltenham and Minion Pro is used throughout the publication.Production Lesson(s)
The production and delivery lead time is quite tight for this project, therefore a simple and elegant approach is converted into the production in order to meet the timeline. One big issue occurred is that this paper stock takes longer to dry than other paper stocks and does not quite sit well with the ink. Time is running out but with the expertise of the printer team, the problems are solved and the books delivered in time to the client for their event. Lesson learned for future: know your papers well and choose an equivalent when pressing for time.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 18, 2012
Filed Under
Collateral
Offset
Tagged with
fashion
thread sewn
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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