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BROWSE
Leo Burnett Dept. of Design Booklet
Production Method
Foil stamp
Offset
Design
Leo Burnett Dept. of Design
Alex Fuller
Alisa Wolfson
Printing
Johns Byrne
Leo Burnett Dept. of Design’s hot and heavy self-promo piece for the 2012 Chicago AIGA members’ meeting is a guide to Chicago’s best places to take off all your clothes.
Dimensions (Width × Height × Depth)
5.25 × 8.25 in.
Page Count
16
Paper Stock
Cougar / Smooth White / 100 text
Number of Colors
3
Varnishes
–
Binding
Saddle Stitch
Typography
Neue Haas Grotesk
Mono
Quadraat
Project Description
Heat was a self-initiated project to promote the Leo Burnett Dept. of Design at the 2012 Chicago AIGA members meeting. We wanted to build off a past project, Where the Wind Blows — An A–Z guide to Chicago — originally produced for the HOW conference last year. For the AIGA members meeting this summer we decided to build on the guide concept and explore seasonal themes in our city. "Heat" is a locals guide to all things hot in Chicago.Production Lesson(s)
Mixing bright neon ink and body copy can lead to illegible crap.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 17, 2012
Filed Under
Booklet
Foil stamp
Offset
Tagged with
chicago
foil stamp
yellow
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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