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BROWSE
Each one of Adam Glussman’s 720 unique business cards is a laser-etched frame of his short film Vavohu. Loosely translated from Hebrew, the title of the film means “void”, and is intended to generate conversation with potential clients about the role of cosmogenesis in motion design.
Dimensions (Width × Height × Depth)
3.5 × 2 × 1/16 in.
Page Count
–
Paper Stock
Crescent Select / Alpha-Cellulose Matboard / Acid-Free 4-ply
Number of Colors
1
Varnishes
–
Binding
–
Typography
Snell Roundhand, altered
Adobe Caslon SemiBold, altered
Project Description
My goal for this project was to create an original set of business cards that would illustrate my skills as a motion designer by presenting an actual frame from a piece of animation. I therefore created a video to be laser-etched onto individual cards, which were then hand-stamped and numbered.The approach to this project was simply to solve the challenge of presenting myself in a distinct and multi-layered way through a simple and effective medium: the business card. The concept for this piece is conversation. I wanted to create something that would elicit conversation — whether about the project itself, my work as a whole, or my particular philosophies and interests. The solution is effective and elegant; by creating a card that calls upon its audience to inquire further, I am able to leave a lasting impression. Though each card is unique, they combine to create a unified piece.
Production Lesson(s)
The best lesson was in planning and organization. Having to create a minute-long animated work, then laser-etch each frame onto business cards, then photograph each card to complete the final video in the span of five weeks took a considerable amount of forethought and intention. If only someone had made an app for that…
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 24, 2012
Filed Under
Business Cards
Laser-Cut
Rubber stamp
Tagged with
business card
hand stamping
laser cut
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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