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BROWSE
FreshBritain Business Card
Production Method
Emboss
Foil stamp
Design
FreshBritain
Creative Director: Steve Laverty
Designer: Thom Stoodley
Printing
Benwells
Get FreshBritain’s matte black foil, gloss blue foil, and chisel embossed FB a band-aid because this dimensional monogram is cut.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
GFSmith / Colorplan / Ebony / 540gsm (Duplexed)
Number of Colors
3
Varnishes
–
Binding
–
Typography
TYP1451A
Project Description
Having recently moved into Central London from Kings Cross we needed to update all of our stationery, our business cards were first of the list.The entire identity of FreshBritain plays off contrasts of tradition and modernity. The FreshBritain logo references military trunk personalization (hand painted initials) and traditional beveled building signage, hence the FB being hit by low sunlight casting a large shadow. The cyan color was an evolution of the original light 'Fresh blue', the 100% cyan better befitting the agency's bold approach.
The front of the card goes through three different processes to achieve the final logo before being duplexed to the reverse side. This is the most interesting and delicate part but also the trickiest. Firstly the matte black foil for the shadow is stamped onto the paper, then the gloss blue foil and finally the plate with the chisel embossed FB. Getting the right depth on the card was tough as well. The reverse side is quite simply foiled in white.
Production Lesson(s)
As we have such a complex logo it was quite challenging to figure out how to get the best result through print. The solution? Find the best printers in town and present them your idea.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 21, 2012
Filed Under
Business Cards
Emboss
Foil stamp
Tagged with
duplex
foil
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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