ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Count Me Out Posters
Production Method
Letterpress
Design
The Hungry Workshop
Printing
The Hungry Workshop
The Hungry Workshop emphasizes important and meaningful communication in print by opting out in analog style.
Dimensions (Width × Height × Depth)
9 in × 12 in
Page Count
–
Paper Stock
Yellow Pages
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
Project Description
We think print is special. It's a direct and personal way of communication. Unlike the text you are reading now, it is tangible and real. You can hold a printed page in your hand and it can engage you in a way nothing else can. The paper has texture, it is audible, and the tacky ink has odor. It's a powerful way of distributing information and should be reserved for important and meaningful communication. Print should not be wasted.The Yellow Pages is the very antithesis of that idea. It's the remnants of an outdated business model, cheaply printed and full of junk ads and redundant information. So, when it landed on our doorstep, we lopped off the spine and ran it through our press, with the simple message "You can count me out". The transparent Pantone Red 032 ink overprinted the black text on over a thousand cheap, thin pages.
Production Lesson(s)
The paper you use for a project can communicate as much as the typography, colour and layout.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 23, 2012
Filed Under
Letterpress
Posters
Tagged with
adaptive reuse
recycled paper
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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