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BROWSE
Rider Dickerson Promotional Piece
Production Method
Digital
Offset
Design
Faust Associates
Designers: Bob Faust, Ben Deter, Dave Pabellon
Printing
Rider Dickerson
More than just another print shop promotion piece, Faust’s perforated origami poster for Rider Dickerson is an ever-unfolding ink-xperience.
Dimensions (Width × Height × Depth)
12 in. × 12 in. × 0.5 in.
Page Count
10
Paper Stock
Envelope: Neenah / Environment / White / 22pt. Folding Board
Brochure: 12pt Xtreme Coated Cover
Number of Colors
8 (CMYK + PMS 810, PMS 804, PMS Black, White)
Varnishes
MTE Metallic Foil Laminate, Spot Dull, Spot Soft Touch, Spot High Gloss UV
Binding
Custom Fold
Custom Perforation
Typography
Stag by Schwartzco Inc.
Stag Sans by Schwartzco Inc.
Project Description
The challenge was to create an immersive experience that would grab your attention immediately, draw you in continually and remain top of mind long after it is closed and left on the desk. The message needed to convey premium quality craft, but more importantly position Rider Dickerson as a strategic communications partner, not simply another good print shop. Our solution was "More Than Ink:" 1. An "unzippable" package made of uncoated folding board with a custom perforation. 2. An origami inspired folder based on the "more than" symbol, printed with double hits of fluorescent inks, as well as spot hi gloss uv and spot soft-touch finishes. 3. Three insert sheets: The first printed 4-color offset on a gloss coated sheet with spot dull varnish, the second printed digitally with five hits of opaque white ink on uncoated paper, and the last, used to house two tipped on plastic calling cards with QR code call to actions. 4. Finally the whole piece unfolds into a full-sized poster produced in 4-color process on a metallic foil laminate further enhanced with a spot hi gloss UV coating. The whole experience is a "glowing" testament to a great print partner.Production Lesson(s)
One of the main challenges of producing this piece was finding a sheet of paper that would handle all of the complex folds. The Xtreme Coated Cover sheet was able to withstand all of the scoring and hand-folding in different directions without cracking. After we found a sheet that would withstand the folding we needed to make sure that the coatings we selected would also hold up and not crack. Using the newly developed MTE Metallic Laminate actually helped strengthen this particular paper stock even further because of its durability. Additionally, we found that treating non-digital stocks doesn't always work out the way you would hope and sometimes the best move is to select a digital ready stock. It's also best to expect the unexpected when printing partially transparent objects on colored sheets. Sometimes it can work in your favor and sometimes it can work against you because white has to be laid down as a base for color imagery. Lastly, printing fluorescent inks on plastics can result in large color shifts because the fluorescent inks have a different reaction to heat when the final coating is laid down versus traditional PMS colors.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 5, 2012
Filed Under
Digital
Offset
Self promotion
Tagged with
folded poster
metallic foil laminate
perforation
spot dull varnish
spot gloss uv varnish
spot soft touch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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