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BROWSE
Bunches & Bunches Snaps Packaging
Production Method
Letterpress
Offset
Design
Miller Creative
Illustration on label: Roger Xavier
Printing
Dee Paper
Studio on Fire
Oh snap! Sculpted embossing, Soft-Touch matte coating, and 1-color letterpress-printed labels take cost effective, folded paperboard packaging to the next level for gourmet gingersnap maker Bunches & Bunches.
Dimensions (Width × Height × Depth)
8.5 × 2.325 × 2.5 in.
Page Count
–
Paper Stock
–
Number of Colors
Box: 3
Label: 1
Varnishes
Soft-Touch (Kelstar)
Binding
–
Typography
–
Project Description
We designed packaging for gourmet ginger snap cookies made by Portland-based company, Bunches & Bunches Ltd. The package needed a high-end look suitable for gourmet stores, yet cost had to be considered. We went with a slide-tray construction printed in 3 colors with Soft-Touch matte coating and sculpted embossing for the logo and cookie name. The boxes were finished with 1-color letterpress-printed labels to seal the box and also add another layer of texture.Production Lesson(s)
Color selection was the most challenging task. We had to dial down the production method of the box to utilize folding paperboard to help keep cost down. The challenge there was maintaining a premium aesthetic suitable for these gourmet cookies, which we achieved through the use of a special Soft-Touch coating (that has a silky rose-petal-like texture) and sculpted embossing. The letterpress-printed labels helped elevate the product's premium aesthetic, too. Little seals add the feel of luxury, kind of like the way they might for a cigar box or fine scotch.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 24, 2012
Filed Under
Letterpress
Offset
Packaging
Tagged with
barcode
box
label
package
sculpted emboss
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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