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BROWSE
Neuarmy Surplus Limited Edition T-shirt
Production Method
Letterpress
Linoleum block
Rubber stamp
Design
Neuarmy
Printing
Neuarmy
Typeset by hand using vintage wood-type, Neuarmy’s limited edition Hustle package is more than a t-shirt, it’s a cohesive platoon of able bodied troops. Decisive victory!
Client
Self-Promotion
Quantity Produced
25
Production Cost
$400
Production Time
3 Months
Dimensions (Width × Height × Depth)
Lino: 4.5 × 6.25 in.
Brand Card: 2 × 3.5 in.
Small Envelope: 2.25 × 3.5 in.
Page Count
–
Paper Stock
–
Number of Colors
2
Varnishes
–
Binding
–
Typography
Vintage Woodtype
United
Courier
Warehouse
Project Description
The front of each shirt was individually typeset by hand using vintage woodtype. As a result, the letter-spacing is varied, and each impression distinct (some light, others dark), making each shirt unique and perfectly imperfect. The inside neck tag and sizing, lower inside edition number, branding, and garment care instructions were also stamped by hand. Altogether, there are 12 impressions on each shirt, all done by hand, one at a time.Additionally, two custom hang-tags were created for each shirt. Hand-cut and hand-stamped with a grommet insert and red thread. Also hand crafted were the double-sided brand card and envelope, as well as the packaging which includes branding on the front, and sizing and description on the back.
As a companion piece, I printed a Hustle Flag linocut in a limited edition red and white colorway, which comes in a branded canvas bag, and is signed and numbered to match the edition number of the shirt.
Production Lesson(s)
Make sure you're working with the right type of ink when printing on textiles, and don't forget to heat set.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 13, 2012
Filed Under
Collateral
Letterpress
Linoleum block
Rubber stamp
Tagged with
collateral
limited edition
t-shirt
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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