ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Color and intrigue serve up a one-two punch in Bark’s 2012 self-promotion package, begging us to ponder the more pressing question: which came first, the 12 or the egg?
Client
Self-Promotion
Quantity Produced
200 Cartons (2,400 eggs)
Production Cost
–
Production Time
3 Weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
–
Varnishes
–
Binding
–
Typography
Homestead by Luke Lisi via Lost Type Co-op
Mr Eaves by Emigre
Project Description
2012 begged the question -- Why 12? Why 12 eggs in a dozen, Why 12-inch records, Why 12 months in a year? And what better way to get noticed than to use one of the most prominent methods of packaging twelve items -- the egg carton. Each mailed carton contains a poster as well as twelve hand-assembled “eggs” with their own unique questions and patterns pertaining to the number twelve.Production Lesson(s)
Getting the cut in the two 'egg' sides exact so they slid together and fit perfect was the hardest part. We came up with a few options but traditional die-cutting proved to be as close as we could get. They weren't exact so we ended up having to add a drop of glue to each pair to prevent the egg from falling apart when being pulled out of the carton. And with 2,400 eggs to assemble we got pretty damn good at it. Most people were surprised glue was added at all. It was a time consuming process but all the positive feedback we received in the end made it well worth it.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 7, 2012
Filed Under
Digital
Self promotion
Tagged with
assembly
die-cut
digital
package
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
E.A.S.E. Stationery Set
End of Work iPad and Notebook Cases
Cranky Bucks Promotion
Pizza Box Promo Mailer
Bryan Patrick Todd Mailer