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BROWSE
10/100 Fenway Park Commemorative Book
Production Method
Letterpress
Offset
Design
Ashton Design
Design Director: Ronnie Younts
Book Designer: Jenny Romei Hoffman
Copywriter: Kim Carlin
Printing
Gilah Press
Schmitz Press
10/100 celebrates both the 100-year anniversary of historic Fenway Park in Boston, Massachusetts, as well as a 10-year collaboration with Ashton Design — preserving the integrity of the park’s glory days in the environmental graphics of a newly renovated facility. Before you get choked up on all that nostalgia, remember there’s no crying in baseball.
Client
Self-Promotional
Quantity Produced
1,000
Production Cost
–
Production Time
2-3 weeks
Dimensions (Width × Height × Depth)
6.5 × 9.25 × .375 in.
Page Count
108
Paper Stock
New Page / Centura / Matte / 100
Number of Colors
6
Varnishes
–
Binding
Exposed Smyth
Typography
Proxima Nova
Boston Red Sox Old Outline
Project Description
Being that April 20, 2012 marks the 100th Anniversary of Fenway Park, Ashton Design felt it was perfect timing to create a limited edition book that highlights our role in the historic revitalization of "America's Most Beloved Ballpark." This book chronicles the outcome of bringing the beloved ballpark to its glory days while showcasing our firm's commitment to excellence in environmental graphics.For more than 10 years, we teamed with Fenway Park's architects and management team to bring "modern nostalgia" to Fenway Park. Saving the park from demolition meant that the fans wanted to keep the memories and the history, but at the same time demanded a state-of-the-art facility. Ashton Design was tasked to ensure the integrity of its nostalgia did not fade.
Production Lesson(s)
We worked closely with Schmitz Press from the beginning of the project to make smart design decisions that would help control the price of the job. The size of the book was determined by how many spreads we could get from a full size press sheet. Choosing 100lb text versus 60lb cover also made a difference in price because it eliminated the need to score the spreads when folding. This was our first time doing an exposed binding as well, so a thin layer of glue had to be applied to the spine to reinforce the structure. In effect, every book had to be shrink-wrapped individually to prevent the books from sticking together.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 17, 2012
Filed Under
Books
Letterpress
Offset
Tagged with
baseball
exposed spine
exposed threadsewn
smythe sewn
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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