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BROWSE
Cute illustrations, lush colors and a fun scratch-off make for a playful and interactive birth announcement. Everyone’s a winner!
Client
Jay and Tabby Cerceo
Quantity Produced
200
Production Cost
–
Production Time
3 Days
Dimensions (Width × Height × Depth)
5 in × 8 in
Page Count
–
Paper Stock
French Paper / Muscle Tone / Madero Beach / 140 C
Number of Colors
3
Varnishes
–
Binding
–
Typography
Brothers - Emigre
Haymaker - Lost Type Co-op
Quaver - Lost Type Co-op
Lavanderia - Lost Type Co-op
Project Description
A couple wondering whether their child will be a boy or a girl is a storyline that most people can emotionally relate to in one way or another. Jay and Tabby were on "pins and needles" waiting to hear news from their doctor. I wanted the announcement to briefly generate that same feeling. Their story builds up anticipation which is later satisfied by scratching off and revealing the big news. In the early stages of the project I interviewed the Cerceo's about their experience of going through this process. The result of our talk was a group of their personal anecdotes that were turned into infographics and illustrations that told their personal story.Production Lesson(s)
I found several manufacturers who create adhesive double sided scratch off stickers. The top contains the material that is scratched away and the bottom is a translucent 'shield' that protects the image underneath. This method was extremely cost efficient and not very time consuming.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 1, 2012
Filed Under
Announcement
Silkscreen
Tagged with
birth announcement
french paper
silkscreen
spot ink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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